In the past, Sussex Federal Credit Union has relied on traditional advertising to appeal to new members. But with newspaper circulation dwindling, it began exploring other options. After months of research, the credit union finally decided that an electronic message center would provide the highest return on its investment. Vice president of operations Allen Riley was put in charge of buying the sign.
"We generally ask for bids from three different businesses when making a big purchase," he said. In this case, one of those businesses was Phillips Signs Inc., an exclusive reseller of watchFire® Signs by choice.
Phillips Signs sales manager Matt Phillips and watchFire representative Ben Barr met with Riley for an on-site sign demonstration. Riley had looked at other brands, but none impressed as much as watchFire. "It stood out immediately because of its clarity," he said. Still, Riley continued his research, driving the roads of Sussex County looking closely at other LED signs owned by local businesses. "Eventually, I recognized a pattern," he said. "All the best-looking signs had a watchFire logo on them."
More than a few Sussex County businesses have trusted watchFire thanks to Phillips Sign's relationship with the brand. Matt Phillips says being a watchFire dealer "just makes good business sense. We've dealt with other manufacturers, but watchFire offers a superior product," he said. "We like the overall package watchFire offers, from tech support to software to the product in general."
Sussex FCU was so thoroughly satisfied with their first purchase that they installed watchFire signs at two other branches. "We would like to install at a fourth location, but zoning ordinances won't allow it at this time," Riley said. It's a shame, Riley said, because the signs are far more than an advertising tool for the credit union. "I'm a retired state trooper, and when I realized we could use these for Amber Alerts and promoting community involvement, that appealed to me right away," he said.
In the end, a LED sign does numerous things for the credit union: it gets attention; it educates the public; it serves as a venue for community messages. Most importantly, it does what it was purchased to do – increase traffic in each Sussex County FCU branch, driving up membership numbers.